Daniel Mabe
(415) 722-5667 dmob319@icloud.com
120 White Fawn Pl. Asheville, NC 28801
danielmabe.com
Profile
Thinker. Storyteller. Writer. Embellisher (in a good way). I’ve built a career crafting compelling copy for top agencies and brands, shepherding ideas from concept to execution across every conceivable medium.
Experience
Freelance Copywriter, Self-Employed | Los Angeles, CA | 2017–Present
Wrote enticing, cross-platform B2B and B2C copy for brands like Charles Schwab, Yahoo News/Finance/Sports, Crowdstrike, Credit Karma, Tres Agaves Tequila, Jelly Belly, Clover Sonoma Dairy, Ike’s Love & Sandwiches, Hahn Winery, and more.
Director, More Media/Joinery Film | Los Angeles, CA | 2013–2016
Co-directed a wide range of spots for TV and digital as one half of directing duo Only Child. Wrangled crews, worked with creative teams, wowed clients such as Bud Light, Canon, Clorox, Honda, and Gillette.
Copywriter → ACD, DDB San Francisco | San Francisco, CA | 2003–2013
Conceived and commandeered creative on many fully integrated campaigns. Collaborated across departments to deliver standout work for Clorox (Kingsford, KC Masterpiece, Tilex), ConAgra, ESPN, Greenpeace, and more.
Copywriter, Leo Burnett | Chicago, Il | 1996–2003
Devised and produced television/print/radio/web communications for many iconic brands including McDonald’s, Disney, Heinz, and Nintendo .
About That One Year Gap From 2016–2017
Was presented with a little unplanned detour (crashed a mountain bike, was temporarily paralyzed by a spinal cord injury). Thankfully recovered. Learned patience, grit, and a whole new level of empathy
Education
University of North Carolina at Chapel Hill — B.A. in Journalism
References
Available upon request